What Every Personal Trainer Should be Doing to Grow Their Business

Growing any kind of service-based business is all about the ‘service’ you offer. If your offer is unique + valuable people will flock to you. If your service solves a problem that your audience has then you’ve mastered one of the key components of marketing. Marketing without a valuable product is a lot harder than marketing something that is top quality.

As a fitness trainer, you need to continuously be asking yourself what problem your services solves and then you need to communicate that with your audience. In order to grow your business you need to make sure your customer: their needs and wants, are at the center of your business.

Focus On Communication In Your Content

Create content that is original and that clearly communicates the benefits and changes your services will bring to your client's life. Even if the benefits seem obvious to you as the trainer they might not be as obvious to a client.

It’s part of your job to remind your clients over and over again of the value that you bring. It’s your job to show them how much easier their life would be if they had an expert on their side coaching them.

You can never talk about your services too much for the right audience. Stop limiting yourself. Start communicating how your services could change their life for the better!

Focus On Customer Service

Providing excellent customer service is key for multiple reasons. They make clients feel heard and valued. Additionally, if one client has a positive experience they are more likely to share that experience with their social circle. The power of word-of-mouth marketing is still very much alive. It’s especially important for service-based businesses.

As a fitness trainer and business owner it is your job to streamline the process for clients entering and exiting your world. The easier you make the process the less likely your clients are to second-guess their decision to work with you.

Conclusion

Growing your fitness training business takes effort. You need to make sure your strategies and support are in place. It’s your job to leverage the tools and platforms at your disposal. It’s also your job to be smart about how you grow your client base.

At PLTFRM, we want to help you on this journey. We are excited to start building a community of Fitness Professionals here in Toronto to cheer each other on as we all build our businesses. You can sign up to become a #PLTFRMPRO below and get in on our introductory.