A Blog For Personal Trainers
Text: unlocking your first client success stories as a personal trainer’ with the PLTFRM logo

August 23, 2023

4 min read

Unlocking Your First Client Success Stories as a Personal Trainer

In this blog post, we explore the crucial steps to gather those initial client success stories that can help boost your personal training career. You'll learn how to set the stage for success by selecting the right clients, tracking progress effectively, and crafting compelling narratives. These stories not only showcase your skills but also serve as powerful tools to attract and inspire new clients on their fitness journeys.

By PLTFRM

Text: Using wellness trends to grow your personal training business’ with a graphic of a bar chart and the pltfrm logo

August 16, 2023

4 min read

Using Wellness Trends in Toronto To Grow Your Personal Training Business

Discover Toronto's burgeoning wellness landscape in our latest blog post. From boutique fitness studios fostering community connections to plant-based eateries promoting health and sustainability, the city's trends are transforming how Torontonians approach well-being. Dive into mindfulness havens, outdoor fitness gatherings, and holistic wellness events that define Toronto's wellness culture, and learn how incorporating these elements can propel your personal training business to new heights.

By PLTFRM

A weight rack with a PLTFRM logo and text ‘Navigating Plateaus and Setback with clients’

August 8, 2023

4 min read

Navigating Plateaus and Setbacks with Clients: Fueling Progress and Satisfaction

Plateaus and setbacks are integral to fitness journeys, testing our resilience. As personal trainers, we're not just guides but allies in overcoming obstacles. This post emphasizes understanding the science behind plateaus, the emotional toll of setbacks, and the power of personalized strategies. Empathetic communication creates a space for doubts, weaving trust and motivation.

By PLTFRM

The PLTFRM gym with text ‘navigating payment’ and a PLTFRM logo on top

August 1, 2023

4 min read

Navigating the Payment Conversation: A Guide for Personal Trainers

This blog provides personal trainers with a comprehensive guide to confidently navigate the payment conversation with clients, covering essential strategies and communication techniques. From setting competitive rates to addressing potential concerns, this guide equips trainers with the tools needed to foster transparent and positive financial discussions, ensuring a successful and rewarding client-trainer relationship.

By PLTFRM

Text ‘fueling a fitness business’ with an image of a girl lifting and a PLTFRM logo

July 14, 2023

4 min read

Fueling Your Fitness Business: The Art of Hooking and Converting Your Audience

Get ready to level up your content game, personal trainers! This blog post is your ultimate guide to creating captivating content that not only hooks but also converts your audience into loyal clients. We'll dive into attention-grabbing techniques, powerful calls-to-action, and clever strategies that will make your content irresistible. Get ready to unleash your creativity and turn readers into raving fans with content that packs a punch!

By PLTFRM

Graphic of a woman lifting weights with text ‘I see a strong woman

July 5, 2023

4 min read

Ola ON: body image, fitness goals, and how to pick a trainer

Join us for a, straight to the point, conversation with Ola. Ola is a trainer and UX designer in Toronto and we had the privilege of spending some time picking her brain. This conversation is for anyone interested in fitness and for any trainer just starting off.

By PLTFRM

Text: emotional intelligence and the PLTFRM logo

June 26, 2023

4 min read

Social Media for Personal Trainers

We’re getting into a not so popular social platform for personal trainers: Linkedln. We go through why and how Linkedln can help you grow your personal training business and teach you everything you need to know to optimize your Linkedln profile to get started.

By PLTFRM

Text: emotional intelligence and the PLTFRM logo

June 20, 2023

4 min read

The Emotionally Intelligent Personal Trainer

Emotional intelligence is important for personal trainers for their own lives and for their business. In this article we discuss why personal trainers need to prioritize emotional intelligence and the ways it can help you be a better trainer and business owner.

By PLTFRM

Text ‘exceptional customer service personal trainer edition’ with a personal trainer wearing a t-shirt with the PLTFRM logo

June 12, 2023

4 min read

Are There Too Many Personal Trainers?

If you are thinking about becoming a personal trainer but worried that the training industry is too saturated you need to read this article. We believe that if you have passion for fitness and training you can still build a successful business in today’s competitive environment. We are excited to share why and how you can do that!

By PLTFRM

Text ‘exceptional customer service personal trainer edition’ with a personal trainer wearing a t-shirt with the PLTFRM logo

May 26, 2023

4 min read

The New Age of Personal Training: And it goes way beyond fitness

If you are struggling to stay in the box of what you’ve been told a personal trainer should do, this article is for you. The way personal trainers are being viewed is changing and it’s changing fast. The possibilities of how you can run a business and share your love for fitness are countless. Let’s dive into these changes and talk about what they mean for you and your fitness business.

By PLTFRM

Text ‘exceptional customer service personal trainer edition’ with a personal trainer wearing a t-shirt with the PLTFRM logo

May 23, 2023

4 min read

Exceptional Customer Service: Personal Trainer Edition

If you are a personal trainer that is struggling with how to communicate with clients this blog post is for you. We break down the complexities of sales and marketing into understandable terms you need to focus on in order to provide better customer service. Whether it’s online or in-person communication you need to work on this post will start you off in the right direction.

By PLTFRM

Emily Dugan with the text “Emily Dugan ON: depression, strength training, infradian cycles, and empowering women in the fitness world” and the PLTFRM logo

May 9, 2023

4 min read

Emily Dugan ON: depression, strength training, infradian cycles, and empowering women in the fitness world

Emily Dugan is on a quest to empower women with knowledge of their cycles and how they can use it to inform their performance in the gym. Her vivacious energy is palpable and her passion for her work is admirable. In this article, Emily shares her personal journey and story and spills all the deets on the new brand she building.

By PLTFRM

Personal trainer KD with kettlebells and text “a conversation with KD about life & basketball” with a PLTFRM logo

May 12, 2023

4 min read

A Conversation with KD about Life and Basketball

Join us this week for a conversation with KD, aka @ballsnbells. KD is building a career he loves that began from a childhood dream. He sat down with our team to share his struggles, beliefs, and wisdom. This is a great article for anyone at the start of their career trying to find some direction.

By PLTFRM

Text: 'The business of client acquisition and the human side of it' and a graphic with a of a group of people doing a yoga pose.

April 27, 2023

4 min read

The Business Side of Client Acquisition and The Human Side of It

You should never feel bad about actively looking for new clients. Your business needs clients in order to be successful. In this blog post, we get right into it and talk about how you can acquire clients at any stage in your business.

By PLTFRM

The two communities every personal trainer must build.

April 20, 2023

4 min read

How Important is Community for Personal Trainers: A strategy to build community

This week we dive into what life and work are like as an entrepreneur and why they need to prioritize community. We also talk about what the two communities are that personal trainer needs to build for themselves in order to grow a successful business.

By PLTFRM

4 Things to keep in mind when setting your 1:1 rates.

April 13, 2023

4 min read

A Flexible Workday: How to make the most out of your working hours

Anyone who thinks the life of an entrepreneur is ‘easy’ has obviously never been one. In this post, we take you through the pros and cons of being able to set your own schedule. We also share some ways you can make the most of the freedom you have as an entrepreneur. This is an article for all our trainers who are ready to get to work growing their businesses.

By PLTFRM

4 Things to keep in mind when setting your 1:1 rates.

April 6, 2023

4 min read

We know you are doing this for more than Just the Money

If you are a personal trainer we know you are passionate about the work you do. You can’t be a good personal trainer unless you really love helping people. If this is you, congrats. You are doing work you love and that is a victory in itself. Let us help you focus on how you can support yourself better and smarter now!

By PLTFRM

Bahar Sabour with text “ a conversation with Bahar Sabour” and the PLTFRM logo

Marth 28, 2023

4 min read

You Are Never Too Young To Follow Your Passions with Bahar Sabour

If you struggle to motivate yourself you need to read this article. Bahar Sabour sat down with our team and shared how she started her career as a personal trainer at a young age. Bahar’s vibrant and youthful energy is magnetizing. We thoroughly enjoyed our conversation with her and the wisdom she had to share.

By PLTFRM

Graphic of two people with chat boxes and text “The Art of Communication: How to Communicate Effectively with Your Clients for Personal Trainers

Marth 20, 2023

4 min read

The Art of Communication: How to Communicate Effectively with Your Clients for Personal Trainers

A big part of running a successful personal training business will come down to effective communication skills. As a personal trainer, you need to be able to inspire and motivate your clients. This blog post will give you 4 ways you can master the art of communication.

By PLTFRM

Taranpreet Singh at the gym with text ‘@thevintagesingh on all things fitness’ and a PLTFRM logo

March 15, 2023

4 min read

Fitness as a Lifestyle with Taran Singh

We had a conversation with Taran Singh, a personal trainer dedicated to inspiring his clients to focus on changing their lifestyles instead of focusing solely on their physiques. We dive into all things personal training, nutrition, and fitness. We promise you this is an article you don’t want to miss!

By PLTFRM

Graphic of a phone and social media icons with text “ the role of social media in building a successful personal training business” and the PLTFRM logo

March 7, 2023

4 min read

The Role of Social Media In Building a Successful Training Business

Social media plays a crucial role in building a successful personal training business. In this blog post we take you through some of the ways social media can help you start or expand your business.

By PLTFRM

Personal trainer Joanne Lam with text featuring @joannelamfitness and the PLTFRM logo

Feb 21, 2023

4 min read

A Conversation about Movement and Longevity with Joanne Lam

An in-depth conversation with Joanne Lam about team sports, movement, and longevity. If you are someone wondering if you are ‘too old’ to play a sport you love, this blog post is for you!

By PLTFRM

 Do this to grow your business” with the PLTFRM logo and a graphic

Feb 14, 2023

3 min read

What Every Personal Trainer Should be Doing to Grow Their Business

Ready to take your business growth to the next level? In this post, we share the one thing you should be focusing on as a personal trainer to grow your business. Sweet, simple, and to the point: this blog post could change your business by helping you find your focus.

By PLTFRM

4 best tools for online businesses with a PLTFRM logo and a graphic..

Feb 6, 2023

4 min read

The Journey to Full-time Personal Trainer with Jenny Lam

We had a pleasure of speaking to and interviewing @soulmatefit on her journey. Jenny shared how she built a successful personal training business for herself and tips for anyone desiring to do the same.

By PLTFRM

4 best tools for online businesses with a PLTFRM logo and a graphic..

January 30, 2023

4 min read

4 Best Tools for Online Businesses

As a business owner having the right tools is very important. We’ve put together a list of free tools that will help you run a successful online business. There is so much available at the tip of your fingers and now you have a list to make it even easier!

By PLTFRM

We put together some of the top takeaways from the 2022 canfitpro Health and Fitness Trends Survey. Stay up to date with what's happening in the fitness industry in Canada.

January 23, 2023

4 min read

4 Steps to Start a Fitness Training Business in Toronto

Starting a business can seem overwhelming and challenging. We are here to make it simple for you. This blog post discusses insurance coverage, registering your business, and some of the exciting parts of being a business owner. Stop making excuses and start building your business today!

By PLTFRM

Competitive bodybuilder Adrienne leaning against wall, smiling.  PLTFRM logo with text `a conversation with @fitadrienne`

January 16, 2023

3 min read

Building Confidence and Resilience in a Competitive World

A conversation with @fitadrienne on how she started her competitive bodybuilding career.

By PLTFRM

We put together some of the top takeaways from the 2022 canfitpro Health and Fitness Trends Survey. Stay up to date with what's happening in the fitness industry in Canada.

January 2, 2023

3 min read

Key Takeaways from the 2022 canfitpro Health and Fitness Trends Survey

We put together some of the top takeaways from the 2022 canfitpro Health and Fitness Trends Survey. Stay up to date with what's happening in the fitness industry in Canada.

By PLTFRM

Wondering how to grow your client list now that you are a certified personal trainer? Don’t worry, we’ve got you covered. Check out our blog post to start growing that client list today!

December 26, 2022

3 min read

3 Tips for Fitness Trainers Growing Their Client List

Wondering how to grow your client list now that you are a certified personal trainer? Don’t worry, we’ve got you covered. Check out our blog post to start growing that client list today!

By PLTFRM

December 19, 2022

3 min read

4 Ways to Grow Your Fitness Business on Social Media

A strategy you can implement today to start growing your business on social media.

By PLTFRM