3 Tips for Fitness Trainers Growing Their Client List

Is this you?

You are a certified fitness trainer with multiple certifications. You train and you love training. Fitness is your business, so it's important to always be thinking about ways to grow your business. After all, your business is your livelihood! We understand how important your business is to you and what you to remember that there are lots of things you can do to grow your client list. Here are 3 tips to get you started.

Tip 1: Word of mouth: make one connection, attract more

When growing your client list, remember that word-of-mouth is still the most powerful marketing tool available. Make sure you are providing exemplary service to every one of your clients so they will be excited to tell others about you:

• Add a personal touch to each text or email you send to your clients. Use each of their names when writing to them. Learn about their lives and celebrate their milestones. This is easier to do when you have fewer clients.

• When you’re training, remember that you’re on. It’s not enough that a program is effective. When a trainee is working with a trainer, that trainee deserves your full attention and a rapport that makes them look forward to seeing you each session.

• Send text confirmations in advance of each training session. Your clients will appreciate the reminder or opportunity to cancel. If your host facility can automate this for you, that’s a great bonus.

Remember that your client hasn’t just hired you for your fitness expertise. Whether they tell you so or not, they’re your client for as long as they feel taken care of. The fitness business is a service business, and services businesses succeed on personal recommendations.

Tip 2: Tap into new and existing networks

As a fitness trainer, try to get involved or linked with organizations related to your industry. This will help raise awareness about your brand and what you have to offer potential clients. The most obvious network is your host gym. Consider what value your workplace adds to your referral network.

You should also consider your existing social circles. For example, if you’ve worked as a bartender or waiter in the past, the connections you have in the service industry can provide clients in the fitness business. Your old industry connections will help you recruit work in fitness. Make sure they know about your new gig!

Tip 3: Consistent social media presence

When growing your client list, don't forget about the power of social media - make sure you are active on platforms like FaceBook and Instagram so people can learn more about you and what you do. When people hear about you, they want to be able to look you up! A fitness-oriented social media presence of more than a few months adds to your credibility.

Your content on social media should reflect your life, personality, and training style. You won’t want to post about things you aren’t already interested in. Remember, when your schedule starts to thin out, you have more time to share content! When you feel like you don’t have enough personal clients, you have the time to put yourself out there to get more. Consider spaces where you can make visually engaging fitness content.